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SA’s Computicket buys self-service platform

As its Competition Tribunal investigation rumbles on, South Africa's market leader has expanded its sporting reach with the acquisition of Entry Ninja

By Jon Chapple on 25 Apr 2017

Napier Patat Festival, Entry Ninja, Computicket

The Napier Patat Festival mountain biking event, ticketed by Entry Ninja

image © Entry Ninja

South African ticketing market leader Computicket has acquired Entry Ninja, a Pretoria-based event-registration platform for sporting events.

The buy, the terms of which were not disclosed, is the first acquisition by Computicket since its bid to have a Competition Tribunal investigation into alleged exclusionary and anti-competitive practices was dismissed in October. The company is the subject of a long-running probe, initiated in 2010, as a result of complaints by several smaller rivals, including Strictly Tickets, Artslink, Going Places, TicketSpace and Ezimidlalo Technologies.

According to the International Ticketing Yearbook 2016, promoter clients of Computicket include Big Concerts and Hilltop Live, the former now Live Nation’s local operation.

The acquisition of Entry Ninja will, says Joseph Bronn, deputy COO of Computicket parent Shoprite, allow the company to “service mass sporting events via Entry Ninja’s innovative system”.

“We were actively looking to extend into event registration so as to better service our customers through the approximately 1,000 Computicket outlets,” comments Bonn.


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