200-capacity Paisley club, The Bungalow, will disappear from the gig circuit in April
Sign up for IQ Index
The latest industry news to your inbox.
More than half of Americans say they wouldn't make a second visit to a business if its facilities aren't up to snuff
By IQ on 10 Apr 2017
Substandard lavatories are a leading cause of customer attrition at businesses such as restaurants and music venues, new research suggests.
A recent survey of 1,042 Americans by Bradley Corporation found that toilet facilities are a key consideration in deciding whether to return to a business, with more than half (56%) of respondents saying they would not make a repeat visit, or would think twice about doing so, if the facilities are unclean or unpleasant.
Conversely, pleasant, well-maintained WCs can be customer magnets, with 92% saying they see a direct relationship between the quality of a company’s services and the cleanliness of their loos, and nearly three quarters of respondents saying they are more likely to visit a business if its toilets are of a high quality.
“Depending on their condition, public restrooms can become significant business liabilities – or ringing endorsements,” comments Bradley’s director of global marketing and strategic development, Jon Dommisse.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.