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No one returning to your venue? Blame the loos…

More than half of Americans say they wouldn't make a second visit to a business if its facilities aren't up to snuff

By IQ on 10 Apr 2017

The Rolling Stones, Beggars Banquet, original 'toilet' cover

A substandard loo, as seen on the original 'Beggars Banquet' cover

image © LucienGrix on Flickr/Decca/London/ABKCO

Substandard lavatories are a leading cause of customer attrition at businesses such as restaurants and music venues, new research suggests.

A recent survey of 1,042 Americans by Bradley Corporation found that toilet facilities are a key consideration in deciding whether to return to a business, with more than half (56%) of respondents saying they would not make a repeat visit, or would think twice about doing so, if the facilities are unclean or unpleasant.

Conversely, pleasant, well-maintained WCs can be customer magnets, with 92% saying they see a direct relationship between the quality of a company’s services and the cleanliness of their loos, and nearly three quarters of respondents saying they are more likely to visit a business if its toilets are of a high quality.

“Depending on their condition, public restrooms can become significant business liabilities – or ringing endorsements,” comments Bradley’s director of global marketing and strategic development, Jon Dommisse.


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