IFF 2017 SL
ITY 2016 SL
x

The latest industry news to your inbox

news

No one returning to your venue? Blame the loos…

More than half of Americans say they wouldn't make a second visit to a business if its facilities aren't up to snuff

By IQ on 10 Apr 2017

The Rolling Stones, Beggars Banquet, original 'toilet' cover

A substandard loo, as seen on the original 'Beggars Banquet' cover


image © LucienGrix on Flickr/Decca/London/ABKCO

Substandard lavatories are a leading cause of customer attrition at businesses such as restaurants and music venues, new research suggests.

A recent survey of 1,042 Americans by Bradley Corporation found that toilet facilities are a key consideration in deciding whether to return to a business, with more than half (56%) of respondents saying they would not make a repeat visit, or would think twice about doing so, if the facilities are unclean or unpleasant.

Conversely, pleasant, well-maintained WCs can be customer magnets, with 92% saying they see a direct relationship between the quality of a company’s services and the cleanliness of their loos, and nearly three quarters of respondents saying they are more likely to visit a business if its toilets are of a high quality.

“Depending on their condition, public restrooms can become significant business liabilities – or ringing endorsements,” comments Bradley’s director of global marketing and strategic development, Jon Dommisse.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

London venue in racism row over axed Grenfell bene... Trapeze has offered to double the money raised by a now-postponed Grenfell Tower fundraiser after its GM suggested bashment and trap shows attract..."poor-quality" guests
O2-style AEG entertainment district for Nashville The new entertainment complex, located in the Nashville Yards development, will include a 4,000-cap. music venue, a cinema and a 591-room hotel
DHP Family expands London promotion team In his new role, newly minted national concert promoter Josh Ward will book and promote DHP shows across the country
Really Useful plans music push with Gaydon hire Dave Gaydon will work alongside ex-O2 GM Rebecca Kane Burton to programme more live music at Andrew Lloyd Webber's London theatres, especially the...Palladium
AEG expands European footprint with Lausanne deal AEG Facilities has partnered with Lausanne Hockey Club for its first Swiss venue: a sports and entertainment arena in the city of Lausanne