The German promoter's new chief financial officer is tasked with continuing the good work of his predecessor, Ralph Quellmalz, who leaves on 1 April
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The veteran label exec joins former Virgin Records CEO Phil Quartararo at the live music streaming service, which hopes to consolidate a "massive and fragmented" sector
By IQ on 13 Apr 2017
Loton Corp has hired former Warner Music exec Jerry Gold to serve as executive vice-president and financial officer of its LiveXLive live-streaming business.
Gold (pictured), who also managed Warner’s investment in its Columbia House JV with Sony Music and was previously a partner at Ernst & Young, will bring “tremendous experience, an unparalleled network and financial expertise to LiveXLive”, says its founder and CEO, Rob Ellin.
LiveXLive, which launched in July 2015, is positioning itself as the “ESPN of premium live music experience” with its aim to create a 24-hour network of live music broadcasting digitally and on mobile. Last May it signed a strategic partnership with MTV to provide the broadcaster with LiveXLive’s stream of the closing night of Rock in Rio Lisbon, and shortly after moved into ticketing with the acquisition of Wantickets following that company’s top brass’s controversial defection to Eventbrite.
“The live music streaming industry is massive and fragmented. Jerry’s experience will be invaluable to LiveXLive”
Ellin comments: “The live music streaming industry is massive and fragmented. Jerry’s experience, along with other music industry luminaries on our team, such as Phil Quartararo, the former CEO of Virgin Records, Warner Bros Records and EMI, will be invaluable to LiveXLive as we execute on our intent to be a consolidator in the space.”
“LiveXLive is reinvigorating the music business by filling the gap between live and accessible music experiences, with a sharp focus on mobile,” adds Gold. “Having spent much of my career in the global media and entertainment industry, I understand the passion, and increasing demand, for live music, and am excited to join the movement.”
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