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Irving Azoff, AEG in LA ‘booking war’

Responding to criticism of the alleged coercion of acts to play the Forum if they want an MSG date, Azoff says such incentives are fair game in LA's "competitive market"

By IQ on 21 Apr 2017

Irving Azoff, Azoff MSG Entertainment, Front Line Management

image © Front Line Management

Irving Azoff has responded to reports of a bad-tempered Los Angeles ‘booking war’ between AEG and MSG Azoff Entertainment, saying the alleged offering of incentives to artists to play the rival companies’ respective venues is “good, tough business”.

Former Ticketmaster/Live Nation chairman Azoff (picture) issued the statement after Billboard reported that LA booking agents are being told by MSG Azoff – a joint venture between Azoff and the Madison Square Garden Company – their acts cannot play Madison Square Garden (in New York) unless they also play MSG’s the Forum in Inglewood, Los Angeles.

AEG is also alleged to be pushing artists to play its Staples Center venue or risk losing the chance to play at other AEG arenas, including The O2 in London and Barclaycard Arena in Hamburg.

After chiding AEG COO Jay Marciano, Staples Center president Lee Zeidman and WME’s Marc Geiger – whose client Neil Diamond had pulled out of playing the Staples Center after reportedly being told he could not also play Madison Square Garden, earning the ire of Marciano, who accused Geiger of “caving” to Azoff – for “hid[ing] behind anonymity”, Azoff suggests offering such deals to those who want to perform at the over-subscribed Garden simply makes business sense.

“While I realise that Phil may not be happy with Los Angeles being a competitive market, that’s the American way”

“They [AEG] offer huge rebates at Brooklyn’s Barclays Center, London’s The O2 Arena, Germany’s Barclaycard Arena and a residency on the moon to secure an act to play Staples Center,” he tells Billboard. “They know, of course, that it is unlikely they will deliver the Staples date, but they work for a hard-nosed businessman [Phil Anschutz].

With regards to Madison Square Garden, he continues, “we have far fewer nights available than requests by artists to play there. And of course, the premium MSG nights are going to loyal friends of the company.

“Playing the Forum – the obviously better music venue in Los Angeles – makes you a friend of the company. I only wish we could accommodate everyone with dates in Manhattan, but it’s simple supply and demand. Besides, unlike London and Germany, there are now four arenas in the New York area, so if an act can’t play the Garden, they can go elsewhere.

Azoff is also co-founder, with ex-AEG CEO Tim Leiweke, of Oak View Group – which is bidding against AEG on Seattle’s KeyArena. He concludes: “While I realise that Phil may not be happy with Los Angeles being a competitive market, that’s the American way.”


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