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International Festival Forum returns

ILMC's festival conference and showcase returns to London for the third time this September, supported by some of the world's leading agencies and associations

By IQ on 21 Apr 2017

2016 International Festival Forum delegates, Dingwalls, Camden

IFF 2016 delegates enjoy the sunshine at Dingwalls

image © Martin Hughes/M3Hcreative

The International Festival Forum (IFF), ILMC’s invitation-only event for festivals and bookers, will return for the third time this autumn.

The 2017 edition of IFF, scheduled for 26–28 September, sees a slight increase in the number of delegates compared to previous years – for a total of 600 – but will retain its “intimate” feel, says co-founder Ruud Berends.

“We’re particularly excited to launch the third edition of the ultimate platform for buyers and sellers in the festival business,” Berends comments. “We’re deliberately keeping the format intimate and small so invited delegates can do the best business and see great new bands, all at the perfect time of year.”

Agency partners on IFF 2017, most of which will showcase a selection of their best future festival headliners, include CAA, Coda, WME Entertainment, Primary Talent, X-ray Touring, United Talent Agency, ITB, ATC Live and Pitch & Smith, while festival associations lending their support include Yourope, De Concert! and the International Jazz Festivals Organisation (IJFO).

“IFF has quickly become one of the most important dates in our calendar”

ATC Live MD Alex Bruford comments: “IFF has quickly become one of the most important dates in our calendar. The opportunity for festivals, promoters and agents to meet in such a targeted way is unparallelled, and artists that shine can expect a significant increase in demand for the following year’s festival season.”

As in previous years, IFF 2017 takes place across two London venues: Proud Camden and next door’s Dingwalls. The morning conference features unique panels and workshops (highlights last year included Festival 2020: The Long View, which dealt largely with festival security and the threat of terror, and a revealing keynote interview with Marek and André Lieberberg), while the afternoon and evening is dedicated to agency showcases and networking.

Full 2017 event information, including the opportunity to buy discounted early-bird passes, is live at A video recap of IFF 2016, meanwhile, is embedded below…


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