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Ex-LN sports chief Burnett named AudienceView MD

As MD for UK/Europe, Michael Burnett says he sees "an incredibly exciting opportunity" to grow AudienceView's event management/ticketing solution across the continent

By IQ on 18 Apr 2017

Michael Burnett, AudienceView

Michael Burnett, AudienceView MD in UK and Europe

AudienceView, a Canada-based developer of ecommerce software for venues and live events, has appointed Michael Burnett as managing director for the UK and Europe.

Burnett (pictured) – a founder and former managing director of See Tickets, and most recently director of sport at Live Nation/Ticketmaster – will lead “all aspects of AudienceView’s business operations in the UK and Europe, including current customer success, new customer acquisitions, local partner enablement and overall business success”, says the Toronto-headquartered company.

He heads up a team of 16 AudienceView staff in Britain and continental Europe.

“We are delighted to welcome an executive of Michael’s calibre to our leadership team,” says AudienceView COO Michael Bryce. “In addition to his expert understanding of ticketing and technology, Michael has the industry credibility to lead our company efforts and build on our continued momentum in the UK and Europe.

“With the industry’s strongest and most innovative solution, AudienceView has an incredibly exciting opportunity to grow in the region”

“With Michael as a senior executive based permanently in the UK, we have the right leadership in place to help our clients maximise their potential with our solutions and pursue the significant growth opportunities we see in the market.”

According to the International Ticketing Yearbook 2016, AudienceView’s clients, which include more than 550 venues in 15 countries, “put the inventory of their events into AudienceView’s platform, where tickets are sold [alongside] extras like merchandise and parking. Customer data is collected and can then be used by clients for marketing purposes in the future.” Bryce described the company as being founded “on a notion that the ticket shouldn’t be at the centre of the solution or the business process; the customer or consumer should be.”

Commenting on his appointment, Burnett says: “With the industry’s strongest and most innovative solution, AudienceView has an incredibly exciting opportunity to grow in the region and to shape the future of entertainment ticketing and ecommerce. I am excited to help establish deeper relationships with our existing clients, welcome new organisations to the AudienceView family and help all of our partners reach their business goals.”


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