Ben Sharman, who has experience working on naming rights deals for both of NEC's Birmingham arenas, joins NEC Group Arenas as venue sales manager
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The acquisition of the seating division of Coventry-based Wernick Group cements Arena Group's "strength as the UK's premier event seating supplier"
By IQ on 06 Apr 2017
Arena Group, a multinational supplier of temporary structures, seating and project management services to large-scale live events, has acquired the seating division of UK firm Wernick Group.
The multimillion-pound deal see Arena Group, which has offices throughout the UK, Europe, the Middle East, Asia and the Americas, gain 30,000 new temporary grandstand seats, scaffolding, deck and truss, bringing its UK stock to more than 120,000.
The business has been rebranded Arena Seating, and will continue to be based in Coventry, led by current general manager Steve Shaw.
“This deal [will] will consolidate our strength as the UK’s premier event seating supplier”
Grahame Muir, the CEO of Arena Group UK and Europe, comments: “We are delighted to have completed this deal, which will consolidate our strength as the UK’s premier event seating supplier. We are focused on achieving a seamless integration of the business into Arena Seating while retaining the Coventry base and thus improving our service level across the UK.”
Shaw, who will report to Arena UK and Europe sales and marketing director Dave Withey, adds: “The whole team in Coventry feels very excited at the opportunities ahead of us, thanks to the investment and significant additional resources of the Arena Group behind us. This will benefit all of our clients as we focus on improving the quality and range of equipment we can offer them.”
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