eps Super Leaderboard 2017
LN Source SL
Ticketmaster ILMC 30 SL

The latest industry news to your inbox.


AEG establishes branded content division

AEG Studios, overseen by Goldenvoice's Raymond Roker, will develop digital, print, video and mobile content for AEG's brand partners

By IQ on 12 Apr 2017

Raymond Roker, AEG Studios

image © Goldenvoice

AEG has announced the launch of a new in-house video production division, dubbed AEG Studios, to create branded content for it and and its partners.

Headed up by veteran content strategist Raymond Leon Roker (pictured), currently head of content for Coachella (promoted by AEG’s Goldenvoice) and publisher of URB Magazine, AEG Studios will work with the live entertainment giant’s brand partners to “conceive, produce and deliver compelling content across digital, print, video and mobile”, allowing them “to engage their target audience authentically and tell their stories in more thoughtful and engaging ways”.

“Our partners are asking for great storytelling through original content, [and] we have listened and are now building a world-class production company with the most innovative creators in the sports and entertainment business,” says Andrew Klein, senior vice-president of AEG Global Partnerships. We’re known for bringing our partners’ messages to life through cutting-edge campaigns.

“We are building a world-class production company with the most innovative creators in the sports and entertainment business

“AEG Studios will amplify our ability not only to solve our brand partners’ needs, but also help them engage with their target audiences by bringing them the one-of-a kind pieces of content and creativity that only our network of talent, assets and resources can provide.”

AEG’s corporate partners include American Express, Renaissance Hotels, Uber, O2 and H&M.

Live Nation, AEG’s only rival for the mantle of world’s biggest live entertainment company, turned over US$88.7 million from its sponsorship and advertising business in 2016. Its Canadian operation today inked a multi-year partnership with Mercedes-Benz, while Live Nation Australia last month signed a similar deal with airline Virgin Australia.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

All Points East adds headliners LCD Soundsystem, B... Goldenvoice UK's new Victoria Park event has finalised its headliners for the three-day APE Festival on 25–27 May
Goldenvoice UK announces 10-day All Points East fe... The new event, AEG's first in the newly exclusive Victoria Park, combines a three-day music festival, three headline shows and four days entertainment
AEG, Dainty to launch Hangout spin-off in Australi... The one-off SandTunes festival, jointly promoted by AEG, TEG Dainty and Cross Promotions, will have a capacity of 35,000 and take place next December
DHL ups music presence with AEG logistics deal The courier company is now AEG's official logistics partner, adding to deals with Leipzig's Gewandhaus Orchestra and iEC's Stones retrospective...Exhibitionism
No Desert Trip 2017, says Goldenvoice’s Toll... Quashing speculation AEG would attempt a repeat of the success of 2016's 'Oldchella', festival founder Paul Tollett has said there will be no Desert...Trip this year