Frommhold named VP, COO of AEG Facilities Germany

Uwe Frommhold has been appointed vice-president and chief operating officer (COO) of AEG Facilities Germany, which operates three arenas in Germany.

Frommhold joined AEG in 2007, when the company purchased the 16,000-cap. Color Line Arena in Hamburg (now the Barclaycard Arena), of which he was the managing director. He was most recently vice-president of AEG Facilities Germany, and in his new role, effective 1 April, will support the company’s entire business in Germany, including AEG Global Partnerships and AEG Real Estate.

He now hands over management of the Barclaycard Arena to Steve Schwenkglenks, who has been promoted to general manager of the venue.

“Uwe’s industry experience and leadership will be key in growing AEG’s business in Germany”

Richard Krezwick, senior vice-president of AEG Europe Facilities, comments: “Uwe’s industry experience and leadership will be key in growing AEG’s business in Germany. Barclaycard Arena in Hamburg, Mercedes-Benz Arena and the €200 million development of Mercedes Platz in Berlin make Germany a key component of our international operations. Uwe’s promotion exemplifies our keen interest and support of the German market.

“This is a well deserved promotion for Steve. He has done a tremendous job for the company in Hamburg and with all of his additional assignments” – which include spells in Brazil – “over the years.”

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