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I Like Festival promoter Riff Producciones will collaborate with Live Nation Spain on growing the careers of Spanish artists internationally
By Jon Chapple on 24 Mar 2017
Spanish promoter Riff Producciones has signed a strategic partnership with Live Nation, establishing a joint venture the two parties say will “maximise each company’s strengths in marketing, ticketing, sponsorship and international expansion”.
Andalusia-based Riff – which promotes concerts and several festivals, including I Like Festival and Eutopía in Cordova, Directos al Sur in Granada and Blues Cazorla in Jaén, and also books a handful of Spanish artists – was founded in 1994 by director Carlos Espinosa.
It has since brought several major international draws to Spain, including Bob Dylan, Los Lobos, Paul Simon, Mark Knopfler, John Fogerty, Iron Maiden and Joe Satriani.
“Our priority is to support national talent, and we hope this partnership will contribute to the development of a more powerful ecosystem for Spanish artists”
According to Spanish promoters’ association APM, Riff and Live Nation Spain will focus on growing Spanish acts in overseas markets, especially Europe and North America, through the support of Live Nation’s international network.
“Our priority is to support national talent,” comments Live Nation Spain president Robert Grima, “and we hope this partnership will contribute to the development of a more powerful ecosystem for these artists, in line with Live Nation’s commitment to the industry.”
Live Nation Spain was on Tuesday fined €15,000 for its failure to provide refunds to fans unhappy with Axl Rose’s fronting of AC/DC at the band’s Seville show last May.
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