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Jamiroquai and alt-J are the first two acts announced for a new concert series celebrating ten years of the world's most popular music venue
By IQ on 06 Mar 2017
After securing a naming-rights deal with O2 for a further ten years, AEG’s The O2 in London has announced a new concert series to celebrate ten years since its opening.
Running from 16 to 24 June, the Tenth Birthday Shows series will kick off with a performance by alt-J and end with Jamiroquai’s biggest UK headline show since 2011. Further acts will be revealed “imminently”, says the 21,000-cap. venue.
The O2’s programming director, Emma Bownes, comments: “The O2 has always been the home of unforgettable live experiences and we’ve had some incredible acts take to the stage and make history over the past ten years.
“We wanted to mark our ten-year milestone by inviting artists and fans to come together and celebrate with us. We’ve brought together a selection of world-class artists to mark our ten years and it’s shaping up to be brilliant. We can’t wait.”
Nina Bibby, CMO of naming partner O2, adds: “This summer we’re celebrating ten fantastic years of unforgettable live experiences at the world’s most successful music and entertainment venue, so we’re putting on a celebration for artists and fans to help us mark the occasion.”
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