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French ticketing and retail giant Fnac has entered a "strategic alliance" with the streaming service to boost ticket sales for its shows
By IQ on 15 Mar 2017
Entertainment retailer Fnac, France’s market leader in ticketing, has announced a strategic partnership with Deezer that will see the music streaming service recommend Fnac-ticketed concerts.
Fnac, which operates France Billet, Carrefour Spectacles and its own Fnac Spectacles ticket agency, says the “strategic alliance” – which also allows for collaboration in promoting live events, and gives Fnac customers access to special offers on the Deezer platform – “enables both companies to build bridges between the various music markets (physical, digital and live) and to offer the public new services, thereby developing new growth drivers which will ultimately benefit the entire music industry”.
With the new focus on Deezer, Fnac’s own Fnac Jukebox streaming service will be shut down, with customers offered the option to migrate their accounts to Deezer.
The partnership, announced today, does not include any equity changing hands, although Fnac notes it “may become a Deezer shareholder” in future.
“Deezer is the ideal partner in the field of digital music distribution”
“We are proud to announce this ambitious agreement, which marks a strategic landmark for Fnac,” says Fnac Darty CEO Alexandre Bompard. “Deezer is the ideal partner in the field of digital music distribution. Together, we have worked to ensure that this partnership will be beneficial for our customers and will drive growth for both companies.
“This alliance will contribute to the growth of a virtuous ecosystem for the distribution of music, in line with Fnac’s historic commitment to the industry.”
Alexis de Gémini, CEO of Deezer in France, adds: “This partnership is excellent news for Deezer and Fnac, for market players and for music fans everywhere. Already a partner of the largest French telecommunications operator [Orange], we are delighted, as the number one streaming service in France, to combine our music expertise and technology with the market leader for the distribution of cultural and technical products. This coming together of the physical and digital worlds can only be beneficial for both companies and end consumers.”
The deal is similar to the recently announced partnership between Spotify and Ticketmaster, although it is not known if the Fnac-Deezer tie-up will see Fnac ticket listings integrated into Deezer artist pages.
According to the International Ticketing Yearbook 2016, Fnac/France Billet is one of a “powerhouse trio of ticketing companies in France”, along with Ticketmaster France (formerly Ticketnet) and Vivendi’s Digitick. Vivendi purchased a 15% stake in Fnac in April 2016.
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