The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Dutch EDM boom as festivals triple ticket revenue

Ticket sales for the Netherlands' dance music festivals increased to €140m last year – although consultancy DDMCA says the market is fast approaching a "ceiling"

By Jon Chapple on 22 Mar 2017

Amsterdam Dance Event 2016, Netherlands, Buma, DDMCA report

Buma's Amsterdam Dance Event is the Netherlands' most popular festival

Revenue from ticket sales to Dutch dance music festivals tripled between 2011 and 2016, new research reveals.

According to Denis Doeland, a former ID&T exec and the founder of DDMCA (Denis Doeland Management Consultancy and Advisory), growth in visitor numbers and higher average ticket prices contributed to the value of sales topping €140 million in 2016, compared to €46m five years previous.

In addition to an almost doubling of visitors – from 1.6m to 2.9m – the number of major events has also grown two-fold, to 268, with around 80 smaller festivals.

After a period of tremendous growth, however, Doeland predicts the Netherlands’ electronic festivals are rapidly approaching a revenue “ceiling”. The total number of unique visitors will not increase in 2017, he says, and revenue from ticket sales “will remain at the same level as in 2016”.

Promoters’ association VNPF estimates a record 23 million people attended a music festival in the Netherlands in 2015 – 6m more festivalgoers than there are Dutch people. No data for 2016 is yet available.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Dutch EDM giants partner with TicketSwap "We are on the right track," says TicketSwap's Hans Ober, as ID&T's Mysteryland, Sensation and Amsterdam Open Air and promoters Q-Dance and b2s...lend their support
LiveStyle axes Mysteryland USA Despite having already confirmed LCD Soundsystem, Major Lazer, Run the Jewels and Die Antwoord, "unforeseen circumstances" mean there will be no...Mysteryland USA in 2017
Dutch festival attendance grows to all-time high A record 23 million people visited a music festival in the Netherlands in 2015, with the number of fests also up 4.5%
Insomniac acquires half of Alda Events Alda, the Amsterdam-based company behind leading EDM events including AMF, New Horizons and more, has partnered with Pasquale Rotella's Insomniac
Extra €3.4m for Dutch live entertainment fund Culture minister Ingrid van Engelshoven has pledged a further €3.4 million for the Performing Arts Fund NL (FPK)