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Adele smashes attendance records down under

Live Nation's Michael Coppel has spoken of his "privilege" to be involved in Adele's debut Australian tour, which broke attendance records nationwide

By IQ on 23 Mar 2017

Adele, Domain Stadium, Adelaide, Australia, Live Nation

Adele at Perth's Domain Stadium on 28 February

image © Live Nation

The Australian leg of Adele’s Live 2017 tour has made concert history down under after playing to more than 600,000 people over eight stadium dates.

The British singer’s first Australian tour – which wrapped up in Melbourne last weekend – broke attendance records at all eight venues, and has been described by Michael Coppel, the newly appointed chairman of Live Nation Australasia, as a “career highlight for all at Live Nation”.

The Live 2017 tour, which follows the record-breaking Live 2016 trek of Europe and North America, kicked off in Perth, Western Australia, on 27 February, breaking the Domain Stadium’s attendance record of 65,000, before heading to Brisbane, where Adele played to 120,000 in the Gabba cricket ground over two nights (also a record).

Dates in Sydney – where she played the two biggest shows in Australian history, to 200,000 people at the ANZ Stadium – and Adelaide (70,000 at the Oval) followed, before the Australian leg concluded at Melbourne’s Etihad Stadium, where Adele played to 150,000 people over two nights, once again shattering the stadium’s peak attendance record.

“It has been both a privilege and truly a career highlight for all at Live Nation to have been able to present Adele’s record-breaking Australian and New Zealand tour”

She now heads to Mt Smart Stadium in Auckland, New Zealand, for her three final Australasian shows, with ticket sales already in excess of 130,000.

“It has been both a privilege and truly a career highlight for all at Live Nation to have been able to present Adele’s record-breaking Australian and New Zealand tour,” comments Coppel.

“The audiences have been ecstatic at their opportunity to see a true superstar at her peak, and, as the tour promoters, we have been gratified to be able to fully satisfy the expectations of Adele’s management, agent, production and security teams in the presentation of such a high-profile and challenging series of major concert events.”


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