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Ticketmaster launches NA music division

Former ScoreBig COO David Marcus has returned to the TM fold to oversee a newly formed integrated music division in North America

By IQ on 03 Feb 2017

David Marcus, Ticketmaster

David Marcus has rejoined Ticketmaster to oversee a newly formed music division in North America.

Marcus was the company’s senior vice-president of music from 2005 to 2008, where he headed up a team responsible for introducing several of Ticketmaster’s now-standard ticketing products, including fan-club presales, dynamically priced (Platinum) tickets and VIP packages. He rejoins TM from ScoreBig, the secondary ticketing site that filed for bankruptcy last September.

As executive vice-president, head of music, he will manage a single music division incorporating ticketing for venues and promoters; OnTour, TM’s artist services operation; and TicketWeb, a platform designed for smaller, club venues. He will report directly to Ticketmaster North America president Jared Smith.

“This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem”

“This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem,” says Smith. “We’re building a team here that can help an artist and the first set of clubs they play in and grow with them all the way to theatres, arenas and stadiums.

“We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”

Marcus adds: “I couldn’t be more excited to rejoin Ticketmaster. I’ve spent my entire career developing products and businesses that connect fans more closely with the artists they love, and I’m passionate about the opportunity to continue that work here. We’re going to redefine the ticketbuying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers and ensures that our client venues and promoters have cutting-edge tools and technology to generate outsized returns on their live events.”


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