A new report from Dash Two reveals that despite the growth in mobile ticketing, "music ticket sales are still occurring more strongly on desktop"
news
Ticket cool-off pays dividends for Skiddle
The UK primary ticketer's new Cool:Off and Re:Sell initiatives contributed to a record-breaking Q4 2016 in which ticket sales grew 67%
By Jon Chapple on 09 Feb 2017
Ice Cube plays Skiddle client Parklife 2016
image © The Warehouse Project
Skiddle grew concert ticket sales an impressive 69% in the fourth quarter (Q4) of 2016, capping off a record-breaking year for the UK ticketing start-up.
Also up year on year were sales for club nights (32%) and festivals (48%), as well as a 22% increase in website visitors, attributed by Skiddle’s Jimmy Coultas to the introduction of its innovative Cool:Off and Re:Sell initiatives and “a more customer-focused approach” resulting from 18 months’ consumer research.
Sales overall were up 67%, in what the company says is evidence of its “leading the charge for innovation [in] ticketing”.
Cool:Off, introduced last summer, “enables customers to experience the same flexibility offered in the retail industry” by offering a 72-hour grace period to return unwanted tickets, while Re:Sell is a Twickets/Scarlet Mist-style face-value ticket exchange.
According to Skiddle’s research, customers are 25% more likely to make a purchase since the introduction of Cool:Off, boosted by its adoption by several festival promoters, including Gatecrasher and The Warehouse Project (Parklife).
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Deprecated: File Theme without comments.php is deprecated since version 3.0.0 with no alternative available. Please include a comments.php template in your theme. in /var/www/html/wp-includes/functions.php on line 5653