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Ticket cool-off pays dividends for Skiddle

The UK primary ticketer's new Cool:Off and Re:Sell initiatives contributed to a record-breaking Q4 2016 in which ticket sales grew 67%

By Jon Chapple on 09 Feb 2017

Ice Cube, Parklife 2016, Manchester, The Warehouse Project, Skiddle

Ice Cube plays Skiddle client Parklife 2016

image © The Warehouse Project

Skiddle grew concert ticket sales an impressive 69% in the fourth quarter (Q4) of 2016, capping off a record-breaking year for the UK ticketing start-up.

Also up year on year were sales for club nights (32%) and festivals (48%), as well as a 22% increase in website visitors, attributed by Skiddle’s Jimmy Coultas to the introduction of its innovative Cool:Off and Re:Sell initiatives and “a more customer-focused approach” resulting from 18 months’ consumer research.

Sales overall were up 67%, in what the company says is evidence of its “leading the charge for innovation [in] ticketing”.

Cool:Off, introduced last summer, “enables customers to experience the same flexibility offered in the retail industry” by offering a 72-hour grace period to return unwanted tickets, while Re:Sell is a Twickets/Scarlet Mist-style face-value ticket exchange.

According to Skiddle’s research, customers are 25% more likely to make a purchase since the introduction of Cool:Off, boosted by its adoption by several festival promoters, including Gatecrasher and The Warehouse Project (Parklife).


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