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StubHub rebrands Ticketbis

The Ticketbis brand is no more following the "latest step in [its] integration" with StubHub, by which it was acquired last year

By Jon Chapple on 01 Feb 2017

Scott Cutler, StubHub

image © StubHub

Ticketbis, the multinational secondary ticketing giant acquired by eBay last May, has been rebranded worldwide as StubHub, bringing to an end the Ticketbis name in the dozens of countries, primarily in Europe, Asia and Latin America, where it formerly had a presence.

The renaming, effective from today, “represents the latest step in the integration process between the two companies”, reads a statement from StubHub.

“StubHub is making solid progress in our goal to integrate Ticketbis into our platform, and to give consumers access to the world’s largest catalogue of live events,” comments StubHub president Scott Cutler (pictured).

“This phase marks a significant step in introducing Ticketbis customers to the StubHub brand and extending to them access to the performers, artists and athletes they love”

“This phase marks a significant step in introducing Ticketbis customers to the StubHub brand, and extending to them access to the performers, artists and athletes they love, no matter where they live or where they want to travel.”

StubHub, acquired by eBay in 2007, last week revealed it earned record revenues in the fourth quarter of 2016, increasing turnover to US$279 million. With the acquisition of Ticketbis it cemented its position as the world’s largest secondary ticketing site, gaining a lucrative foothold in the Asia-Pacific region.

In related news, The Canadian Press reports StubHub is planning to increase in presence in Canada – its second-largest market, after the US – with a more localised website, including a French-language option to better serve Quebeckers.

 


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