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‘Fan-powered promoter’ Stagelink expands to US

The German company, which cuts out traditional concert promoters by allowing artists to track demand for and organise their own shows, has a new office in California

By IQ on 27 Feb 2017

L–R: Stagelink management Florian Fehr, Mike Szyndel, Michael Schütz and Nikolas Schriefer

Berlin start-up Stagelink, a ‘fan-powered tour promoter’ that allows artists to crowdsource shows based on demand, has opened its first international office, in Santa Monica, California.

With its expansion to the US, Stagelink says it will be able “tackle the largest entertainment market in the world”, helping creators stateside – especially YouTubers – “leverage a live potential of up to US$50 billion”.

“Coming to the US is an important step for Stagelink’s growth,” comments CEO Nikolas Schriefer. “Our analytics and promotion technology is able to predict ticket sales with an accuracy of 90%.

“Coming to the US is an important step for Stagelink’s growth”

“Thus, Stagelink offers content creators a risk-free opportunity to organise unforgettable live events for their fans and generates additional revenue through ticket and merchandise sales.”

Stagelink bypasses traditional concert/event promotion, offering artists and other creatives a way to “crowdsource live events without risk” by allowing them to find fans and track demand for their shows worldwide and plan tours accordingly. It offers its services for a 15% cut of each ticket sold.

It closed its initial seed funding round last July after raising more than seven-digit euros’ investment.


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