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Nearly half of Denmark saw a concert in 2016

41% of Danes of all ages, and a majority of 30–49-years-olds, went to at least one show last year, reveals a new audience survey

By Jon Chapple on 14 Feb 2017

Metallica, Royal Arena, Copenhagen, Denmark, 9 February 2017

Metallica at the Royal Arena in Copenhagen on 9 Feb


image © Facebook.com/Metallica

NorthSide booker John Fogde wasn’t exaggerating when he called the market for live music in Denmark “crazy”.

Nearly half of the country saw a non-classical concert from September 2015–2016 – with the figure rising to a majority among 30–39-year-olds, reveals a new survey of Danish audiences.

For Analyse omkring rytmiske koncerter (Analysis of Contemporary Concerts) – commissioned by the Confederation of Dutch Enterprise (Dansk Erhverv) and industry association Dansk Live – market research firm Norstat surveyed 1,007 Danes aged 18 and over, discovering that 41% of people had been to a concert of contemporary music in the last 12 months.

Respondees aged 30 to 39 attended the most shows, with 51% saying they’d been to a concert in the past year, followed by 40–49-year-olds (50%), under-30s (49%), 50–59-year-olds (44%) and those aged 60 and over (26%).

By location, Denmark’s four largest cities, Aalborg, Odense, Aarhus and Copenhagen, scored highest, with 49% across all age groups, with denizens of small villages unsurprisingly the least enthusiastic concertgoers (29%).

“Danes love to go to concerts”

The survey also reveals that 97% of concertgoers were satisfied (“very or fairly”) with their experience the last time they were at a venue or festival.

Commenting on the results, Dansk Erhverv’s Anne Fuglsang-Damgaard Sina says: “There is huge potential [for the Danish live market], but we must not rest on our laurels. Through the efforts of the entire business, we can grow the industry for the benefit of everyone.

“It is also clear that as the live market gets bigger, there will be more and more concerts here in Denmark. We have by no means reached the top.”

Dansk Live further notes that 2017 “promises to be a strong year for concerts in Denmark. Copenhagen’s new indoor arena, the Royal Arena, opened with sold-out shows by Metallica, and across the country festivals such Smukfest and Musik i Lejet have already sold out. […] Danes love to go to concerts.”

 


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