ITY 2016 SL

Your weekly industry digest


Live Nation takes YouTuber DanTDM on US tour

British vlogger Dan Middleton, whose channel has more subscribers than Ed Sheeran and Adele, will tour American theatres this spring

By IQ on 15 Feb 2017


Dan Middleton, aka DanTDM

DanTDM, one of UK’s most popular YouTubers, will embark on his first North American tour this spring.

The man born Dan Middleton has the fourth most-subscribed YouTube channel in Britain – behind world no1 PewDiePie, One Direction and London-based YouTuber and rapper KSI, and ahead of Adele and Ed Sheeran – and has previously toured the UK and Australia with his live show. His net worth is reportedly around US$10 million.

IQ revealed last August that many agents and promoters feel YouTube personalities – and artists establishing themselves on the video platform – are potentially the stadium headliners of the future. “It’s only a matter of time until YouTube becomes a mainstream media platform, and these stars become household names alongside the people who are getting mainstream media exposure now,” said Coda’s Nick Matthews, who represents YouTuber-turned-arena filler Shawn Mendes.

DanTDM on Tour, produced by Endemol Shine UK and promoted by Live Nation, will see Matthews – whose channel focuses primarily on hit game Minecraft – tour 21 US venues from March to May.

“Dan’s an absolute star and, for many families, a household name”

The tour will kick off at the Orpheum Theatre (2,700-cap.) in Boston, Massachusetts, on 24 March, concluding at San Francisco’s The Masonic (3,165-cap.) on 7 May.

“Dan’s an absolute star and, for many families, a household name,” says Tom Greenwood-Mears, head of live events at Endemol Shine UK. “The tour has been really well received in the UK and Sydney, by kids and parents alike, so we are extremely excited to take it to Dan’s largest market, the US. For any fans of Dan this really is a must.”

Middleton adds: “I’m so excited to be bringing the tour to my amazing fans in America. My American audience have always supported me and this tour is a brilliant opportunity for me to bring my world to life for them. I can’t wait to travel across the country and meet as many fans as possible.”


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Doobies, Dan for Classic East and Classic West Live Nation and Irving Azoff's answer to Desert Trip has reportedly added The Doobie Brothers, Steely Dan, Journey and Earth, Wind & Fire to its...inaugural line-up
Live Nation, others planning own Desert Trip Classic East in New York and Classic West in LA follow AEG Live's classic rock-themed Desert Trip, which grossed in excess of $150m
Record Live Nation turnover for 6th year running Shares in Live Nation Entertainment passed the $30 mark for the first time ahead of another record set of results for the world's biggest live...entertainment group
Post-Super Bowl, Lady Gaga announces world tour The Joanne world tour, produced by Live Nation Global Touring, is Gaga's first headlining trek since 2014's ArtRave: The Artpop Ball
Michael Rapino responds to Trump’s ‘Mu... The Live Nation president/CEO said in an memo to staff the company is "fundamentally opposed to an immigration policy that divides us along religious...lines or borders"