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Grammys 2017 live performers see 207% sales bump

Katy Perry, Adele, Beyoncé, Bruno Mars and The Weeknd are among those who saw a sharp increase in paid downloads following their live shows at the Grammy Awards

By IQ on 14 Feb 2017

Katy Perry, 2016 Democratic National Convention, ABC/Ida Mae Astute, Grammy Awards (Grammys) 2017

Katy Perry saw a 128% bump in downloads for 'Chained to the Rhythm'

image © ABC/Ida Mae Astute

Live performances at Sunday’s 59th Grammy Awards generated an instant sales bump, with a 207% increase in downloads of the songs performed on the day of the show, according to initial analysis by Nielsen.

According to the market measurement firm, the songs shown in CBS’s 12 February broadcast sold more than 178,000 downloads that day, compared to 58,000 on 11 February.

“This immediate and impressive reaction proves the unparalleled power of the Grammy Awards to reach a wide audience and engage fans,” David Bakula, senior vice-president of global product leadership and industry insights at Nielsen Music, tells Billboard.

Beyoncé’s ‘Love Drought’ and ‘Sandcastles’, both performed at the Grammys saw the biggest sales bumps – 1,217% and 958%, respectively – with Adele’s ‘Hello’, which opened the awards, recording a 255% increase, selling 6,000 downloads on 12 February vs fewer than 2,000 on Saturday.

“This immediate and impressive reaction proves the unparalleled power of the Grammy Awards to reach a wide audience”

Other big winners included Katy’s Perry’s new single, ‘Chained to the Rhythm’, which rose 128% to 24,000; The Weeknd’s ‘I Feel it Coming’, which jumped 154% to 15,000; Keith Urban’s ‘The Fighter’, which increased 896% to 12,000; Bruno Mars’s ‘That’s What I Like’, which increased 354% to 23,000; and Maren Morris’s ‘Once’, performed with Alicia Keys at the Grammys, which saw a massive 7,430% increase to 6,000 downloads.

Awards-wise, Sunday’s biggest winners included Adele, who swept the major categories over rival Beyoncé; David Bowie, who posthumously won every award for which he was nominated; and Chance the Rapper, who won best new artist and won plaudits for his gospel-influenced performances.

A full list of winners can be viewed on The Recording Academy website, while Billboard has all the performances (ranked by senior editor Joe Lynch from “worst to best”).


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