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Eventim partners with Spanish association APM

The Association of Music Promoters has won the backing of CTS Eventim's entradas.com, in a deal that will see the ticketing giant sponsor APM's yearbook, website and AGM

By IQ on 10 Feb 2017

Basola Vallés, entradas.com, Pascual Egea, APM

Basola Vallés of entradas.com (left) with Egea

image © APM

The Association of Music Promoters (APM), which represents over 80% of Spain’s independent concert and festival promoters, has signed a strategic partnership with CTS Eventim’s Spanish operation, entradas.com.

As part of the partnership, entradas.com (‘tickets.com’) will sponsor the publication of APM’s annual Live Music Yearbook, its APMusicales.com web portal and its annual general meeting, the next of which is scheduled for 1 and 2 March.

APM’s 50 members will also have access to what the it describes as “one of the world’s most powerful software [solutions] for the sale of tickets”.

APM president Pascual Egea says: “It is a positive step for APM to build bridges with a company like entradas.com, which has a presence in 25 countries worldwide and is able to position itself as the leading ticket seller in Spain.”

The most recent edition of the Live Music Yearbook showed a 12.1% increase in revenue for the Spanish live sector in 2015.


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