Twickets to launch in Australia

Twickets, the face-value ticket exchange of the moment, has made its first international hire as it prepares to launch in Australia.

Danny Hannaford, formerly head of ticketing at Global Live, today became the UK-based company’s head of Australia – its second international operation, following the launch of Twickets Spain in partnership with promoter Doctor Music.

Twickets founder Richard Davies earlier this month told IQ the company was gearing up for further international expansion after raising more than £1.2 million on crowdfunding site Seedrs.

The hiring of Hannaford comes at a time when several Australian promoters are demanding government action on ticket touting. Prior to joining Global Live in 2014, Hannaford was ticketing manager at AEG-owned primary agency AXS.

“It’s an honour to be part of something truly changing the industry for the better, and we are already having exciting conversations with some of Australia’s leading industry figures”

He comments: “Richard and I, along with the whole Twickets team, are looking forward to launching this new venture and helping event organisers, artists and fans exchange tickets fairly and safely. It’s an honour to be part of something truly changing the industry for the better, and we are already having exciting conversations with some of Australia’s leading industry figures.”

Davies adds: “We are very excited about the launch in Australia and to welcome Danny to the team. Having someone as experienced in the ticketing market as him to head up the Australian operation is a big step towards Twickets’ goals for international development in 2017.”

Twickets, which has more than 500,000 active users, is the official reseller for several high-profile artists, including Adele, One Direction and Mumford & Sons, and counts among its recent investors Marcus Russell and Alec McKinlay of Ignition Management (Noel Gallagher, Catfish and the Bottlemen), Closer Artists (James Bay, George Ezra, James Morrison) and Chrysalis Records founder Chris Wright CBE.

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