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StubHub to move beyond ticketing

Ticketing site to help customers book accommodation, transport, dining and buy merch

By Rhian Jones on 09 Jan 2017

StubHub is set to move beyond ticketing and become a one-stop shop for helping customers book anything else they might need in order to attend an event.

That could be transport, accommodation and dining, as well as selling merchandise, according to President Scott Cutler.

“We want to enable more opportunities beyond just that ticket of the live event. StubHub wants to facilitate that entire experience.”

“We want to enable more opportunities beyond just that ticket of the live event,” he told CNET. “StubHub wants to facilitate that entire experience. We want you to experience more of life live. We see that as a big opportunity for us.”

Merchandise sales will be powered by the ticketing site’s owner eBay, and a global rollout will be enabled by the purchase of Ticketbis.

StubHub is currently operational in US, Canada, UK and Germany, and has recently been in negotiations to sell primary tickets in Australia under the Ticketbis brand, which is available worldwide.

Alongside tickets, customers can also currently book Uber rides and parking passes on StubHub’s website.

Last year StubHub spokeswoman Aimee Bateas told IQ that the company, which has long come under fire for its involvement in secondary ticketing, wants to “seek out partnerships where we can use our global reach to give event organisers, artists and promoters another channel to sell their tickets at face value.”

In Q3 last year, the secondary ticketing site grew turnover 32%, to US$263 million, and gross merchandise volume (GMV) – or the value of tickets sold – 23%, to $1.1 billion.


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