eps Super Leaderboard Summer 2018
Circles Group SL
IFF 2018 Super Leaderboard

The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Simon Lewis joins Eventim as head of sponsorships

The former Live Nation Europe chief says he'll "greatly enjoy the motivation" of building new marketing partnerships for CTS Eventim in Europe

By Jon Chapple on 18 Jan 2017

Simon Lewis, Live Nation, CTS Eventim, Denzil Thomas, ILMC 26

Lewis (left) with PHAR Music's Denzil Thomas at ILMC 26

Simon Lewis, formerly president of Live Nation in Europe, is to head up a newly created sponsorship division at CTS Eventim.

Under Lewis, who left Live Nation after 12 years in December 2014, Eventim’s new sponsorship and marketing partnerships division will “build partnerships around CTS Eventim’s substantial network of major European festivals, concerts, venues and traffic-rich ticketing websites and related digital assets”.

Bremen-headquartered CTS Eventim is Europe’s leading ticketing company, and also operates venues and promotes shows and festivals across the continent, including Rock am Ring, Rock im Park and, through FKP Scorpio, Hurricane and Southside. In October it launched a joint venture with formerly SFX Entertainment-owned electronic dance music (EDM) promoter Alda Events.

“I will greatly enjoy the motivation of representing Eventim as we build on the marketing partnerships sector in Europe’s key territories”

The new division will, says CTS Eventim director of new business Frithjof Pils, “put particular emphasis on a data-driven approach, and has the unique ability to combine both ticketing and promoting to develop products according to our current and future partners’ needs.”

“Eventim’s substantial estate of European businesses is profoundly impressive, and is set for further growth in key areas of the live entertainment market,” comments Lewis. “I will greatly enjoy the motivation of representing Eventim as we build on the marketing partnerships sector in Europe’s key territories.”

CTS Eventim has yet to release its financial results for 2016, but grew turnover from ticketing 11.6% in quarters one to three.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Marketing exec Chris Loll joins Live Nation Loll, formerly of IPG Mediabrands, heads up Live Nation Media & Sponsorship in the newly created position of COO
Live Nation branches out in Colorado Live Nation appoints five new promoters for its Colorado division, in order to provide more shows in Denver and across the state
Walden, Fu elected to Live Nation board Television exec Dana Walden and Ping Fu, co-founder of tech company Geomagic, will bring "invaluable expertise" to the Live Nation board of directors
Fuji Rock booker James Smith joins Live Nation Jap... Live Nation is expanding its business in Japan under its newly appointed VP of touring and festivals, James Smith, formerly of Smash
Infrastructure provider eps reinforces management ... German infrastructure company eps has welcomed a new COO to its management team, in the shape of Ralf Müller