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The boutique agency has become a division of KBK Konzert- und Künstleragentur, as the DEAG-owned promoter affirms its commitment to nurturing emerging talent
By IQ on 26 Jan 2017
German promoter KBK Konzert- und Künstleragentur, known primarily for presenting shows by established and heritage acts, has made a bid for a greater share of the club market with the acquisition of booking agency Magnificent Music.
Klaus Bönisch, the founder and CEO of KBK – itself a division of DEAG – explains: “KBK has traditionally promoted shows by big rock acts in Germany. The younger generation is again interested in ‘handmade’ rock and there a lot of very young rock bands from Germany. It’s time for new big rock bands. We have taken this into account by working with Magnificent Music.”
“It’s time for new big rock bands”
Berlin-based Magnificent, whose roster includes indie favourites such as Baby Woodrose, The White Dukes and Wucan, will now operate as a division of KBK, joining its existing Visionary Collective agency.
“It is a great honour for us to work with such a traditional concert promoter,” says Magnificent Music founder Alexander ‘Äxl’ Schulze. “I am convinced that, as a boutique agency, we can further professionalise ourselves with this strong partner behind us, and that we will offer our artists an even better service on every scale.”
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