Amazon names Lawrence Peryer director, tickets

Amazon has tapped former Warner Music Group exec Lawrence Peryer to lead its tickets operation in Seattle.

Peryer joins the tech giant as director, tickets, where he’ll help expand ticketing operations in the United States. The business is described as a “start-up with a vision of becoming Earth’s most customer-centric ticketing company. A place where event-goers can come to find and discover any ticket they might want to buy online.” It first launched in the UK in 2015. 

There are currently 19 jobs listed on Amazon’s job site for its tickets division, covering software development, strategy and business planning, based in Seattle and London.

Peryer joins after over 20 years in the content, commerce and community and technology sectors. His most recent role was at Warner Music, where he joined as CEO of the major label’s artist-to-fan division Artist Arena in 2012. Over the course of four years he was promoted to EVP of WEA’s Global Consumer Sales & Marketing Group, before leaving in May 2016.

Prior to Warner, Peryer spent over seven years at online fan club management and marketing services firm UltraStar Entertainment, where he was named president in 2005 prior to its acquisition by Live Nation.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.