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Tomorrowland Brasil 2017 cancelled

After Brazil's economy shrank for the seventh straight quarter, promoter Plus Talent says it "can no longer create the right environment" to stage the EDM festival

By IQ on 01 Dec 2016

David Guetta, Tomorrowland Brasil 2015, Ariel Martini

David Guetta plays the first Tomorrowland Brasil, in 2015

image © Ariel Martini

Another Tomorrowland is no more.

Tomorrowland Brasil – which has taken place in Itu, Sao Paulo, since 2015 – will not be held in 2017 “due to external factors” in Brazil, its promoter, SFX Entertainment-owned Plus Talent, has announced.

“We will do our utmost […] to come back as soon as possible, since the love and energy Brazil gave to Tomorrowland was amazing,” reads a statement.

“Unfortunately, due to external factors we can no longer create the right environment to host a Tomorrowland festival in Brazil”

A Plus Talent source tells the El Nacional newspaper “Brazil’s economic situation” – the country has been in recession since 2014 – has made it untenable to stage an event “the size of Tomorrowland”.

US event TomorrowWorld was cancelled in March, shortly after SFX’s filing for bankruptcy, although there appear to be no problems at the original festival, in Boom, Belgium, which was live-streamed to seven countries this year at local ‘Tomorrowland Unite’ events.


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