The e-commerce giant's UK ticketing business appears to be gearing up for a US launch as it bids to become "Earth’s most customer-centric ticketing company"
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Ticketmaster's solution for independent venues has added 31 new US clubs to its ticketing platform, including 14 from comedy giant LEG
By Jon Chapple on 06 Dec 2016
TicketWeb today added more than one million new tickets to its platform via a series of partnerships with 31 US venues.
The company – a subsidiary of Ticketmaster, active in the US, Britain and Canada, specialising in independent venues and promoters – has signed up the Levity Entertainment Group (LEG) of comedy clubs; the Improv Group in Florida; Blue Note jazz clubs in Hawaii and Napa, California; the Mill and Mine (1,200-cap.) in Knoxville, Tennessee; and the Brick & Mortar (250-cap.) and The New Parish (450-cap.) in San Francisco.
The LEG deal is the most significant, providing TicketWeb with ticketing rights to 17 comedy venues across the US. LEG CEO Robert Hartmann says: “The Levity Entertainment Group is the largest comedy organisation in the United States, […] so we’re thrilled to be working with a club-focused platform like TicketWeb, benefiting from the strength of the Ticketmaster marketplace that drives awareness and ticket sales. It is a perfect complement to the growth strategy we have for our group in the coming years.”
“Our focus at TicketWeb is to build solutions that put time back in the day of the busy club owner and independent promoter”
In addition to the new venue deals, TicketWeb has also renewed existing multi-year contracts with the Knitting Factory group nationwide; ATX Brands in Texas; the Observatory (550-cap.) in Santa Ana, California; and the Space, Empty Bottle, Thalia Hall and Promontory venues in Chicago.
“Our focus at TicketWeb is to build solutions that put time back in the day of the busy club owner and independent promoter,” says TicketWeb’s senior vice-president of small venues and clubs, Matt Shearer. “We partner with some of the most iconic clubs across North America and globally, so we’re constantly developing new ticketing technology geared towards meeting their specific needs and providing greater access to our millions of active ticket buyers.”
TicketWeb UK in October partnered with Music Venue Trust and .tickets to launch a new national ticketing platform for independent British venues.
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