Spanish band Taburete, soon to play their first headline gig at one of Madrid’s biggest arenas, have described how they use their Spotify listeners to gauge demand for their live show.
The Madrid-based act (pictured), who recently released their second album, Dr Charas, say their confidence in their ability to fill the 15,000-cap. Barclaycard Center next March correlates with the number of Taburete listeners on the streaming service.
“Almost everything we do is in terms of Spotify, seeing the number of listeners,” frontman Willy Bárcenas tells Spanish promoters’ association APM. “We estimate that in Madrid, without having even released the [new] record, we had 46,000 listeners.
“Almost everything we do is in terms of Spotify, seeing the number of listeners”
“When we did two shows at the [2,500-cap.] Riviera we had about 20,000 listeners, and we have now more than doubled the figure. Andrés Suárez has 30,000 listeners and he got 10,000 people to the [Barclaycard Center], so based on that we get the idea that for ever 15,000 listeners, more or less, you can get 5,000 people.”
Spotify, world’s most popular music streaming service, last month announced a partnership with Ticketmaster to sell concert tickets directly on the app.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.