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Pascal Nègre to head up new LN management company

#NP, with the former Universal France president as CEO, will "ensure the artist is at the very core of the game in this new digital age", says Nègre

By Jon Chapple on 19 Dec 2016

Pascal Nègre, #NP, Ludovic Baron

image © Ludovic Baron/Universal Music France

Live Nation France today announced the launch of a new artist-management company in partnership with former Universal Music France president Pascal Nègre.

Nègre (pictured) was in the top job at the label from 1998 until February this year, when, to the surprise of most in the recorded music industry, his contract was not renewed. Paris-based #NP (with hashtag) will, says, Live Nation, “service the artist on all levels, from recorded music to live, with a focus on digital marketing”.

Nègre says: “#NP’s mission is to ensure the artist is at the very core of the game in this new digital age. Our specialist team will be with the artist every step of the way with the advice and services they need to allow them to do what they do best. I’m delighted to join forces with Live Nation France, a family of great professionals with worldwide expertise.”

“The experience Pascal brings to the table is unsurpassed, and we welcome him with open arms”

John Reid, Live Nation’s president of concerts in Europe, adds: “The artist is at the core of what we do, and together with Pascal we will be able to expand this focus in ways we’ve always wanted to. The experience Pascal brings to the table is unsurpassed, and we welcome him with open arms.”

Live Nation France acquired Nous Productions, the formerly Warner Music France-owned concert and festival promoter, earlier this year.

 


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