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IQ's new video series turns its attention to ticketing in an exclusive conversation with Ticketmaster International president Mark Yovich
By IQ on 15 Dec 2016
IQTV returns for its third outing this week with an in-depth interview with Mark Yovich, president of Ticketmaster International.
Continuing our series of interviews commemorating Live Nation’s 10th year in the business, digital native Yovich – who joined the company in 2000, before it even had a web presence – speaks on the shift towards digital marketing and the future evolution of ticketing in the live music business.
Watch the previous episode of IQTV, with Download’s Andy Copping, here.
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