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First digital execs join UTA in London

Michael Ohene-Djan and Jamie Leeming will work on digital marketing campaigns for UTA's international clients, particularly musicians

By IQ on 12 Dec 2016

Michael Ohene-Djan, Jamie Leeming, United Talent Agency (UTA)

Michael Ohene-Djan (left) and Jamie Leeming


image © UTA

United Talent Agency (UTA)’s London office has hired its first two digital executives, the booking and literary agency announced today.

Michael Ohene-Djan, who joins from Facebook’s UK office, and Jamie Leeming, formerly of Capitol Records, will create and implement digital marketing strategies for UTA’s clients, with a particular emphasis on music.

Ohene-Djan’s achievements at Facebook include brokering the social network’s partnerships with Glastonbury Festival 2015 and The X Factor 2016, and orchestrating the British royal family’s first Facebook Live broadcast, in which Prince Henry (Harry) of Wales was filmed taking an HIV test.

At Capitol – part of Vivendi’s Universal Music Group – Leeming was one of two UK-based digital marketing executives, developing digital strategies for artists including Sam Smith and 5 Seconds of Summer.

“Digital is a major part of UTA’s full-service commitment, and we’ve seen incredible results when our digital executives have worked with music artists”

London-based UTA agent Geoff Meall comments: “Helping our artists navigate in a disrupted media environment requires more innovation than ever before. Michael and Jamie bring the right experience and entrepreneurial spirit to help our clients succeed. We welcome them to the UTA team in London and look forward to their many contributions.”

Brent Weinstein, UTA’s head of digital media, adds: “Digital is a major part of UTA’s full-service commitment, and we’ve seen incredible results when our digital executives have worked with music artists and clients from all areas of the agency. With Michael and Jamie, we can ensure that our international clients have access to the same day-to-day creativity and expertise.”

UTA’s London office was established in August through the acquisition of The Agency Group, then the world’s largest independent music agency. Agency Group/UTA vice-president Natasha Bent last month moved to Coda Music Agency.

 


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