Eventbrite, Bandsintown announce integration

Ticketing company Eventbrite has announced a strategic partnership with Bandsintown, one of the web’s leading concert news and discovery destinations, that will see Eventbrite-ticketed events integrated into Bandsintown’s concert listings.

The partnership, announced via Billboard and confirmed by the listing of Bandsintown as a ‘distribution partner’ on the Eventbrite site, will, starting today, give Eventbrite users access to Bandsintown’s 30 million users via the integration of the latter’s ad tool, Promoter, into its ticketing platform.

Billboard reports the second phase of the deal will launch in early 2017, and enable the discovery and purchase of tickets to Eventbrite shows on the Bandsintown app and website.

“This new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans”

“This new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans,” says Julia Hartz (pictured), co-founder and CEO of Eventbrite. “We’re proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concertgoers to the shows they love.”

Bandsintown already has a similar relationship with Live Nation/Ticketmaster. Live Nation CEO Michael Rapino praised the site for its contribution to Ticketmaster’s 14% growth in the second quarter of 2016, saying it “and other distribution partners [are] a key way to extend our reach and continue selling more tickets powered by Ticketmaster”.

Eventbrite, meanwhile, has an existing distribution partnership with with direct Bandsintown rival Songkick.

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