The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Eventbrite, Bandsintown announce integration

The concert discovery service joins Songkick as an Eventbrite distribution partner, with the ticketer benefitting from access to Bandsintown's 30m users

By IQ on 06 Dec 2016

Julia Hartz, Eventbrite

image © Eventbrite

Ticketing company Eventbrite has announced a strategic partnership with Bandsintown, one of the web’s leading concert news and discovery destinations, that will see Eventbrite-ticketed events integrated into Bandsintown’s concert listings.

The partnership, announced via Billboard and confirmed by the listing of Bandsintown as a ‘distribution partner’ on the Eventbrite site, will, starting today, give Eventbrite users access to Bandsintown’s 30 million users via the integration of the latter’s ad tool, Promoter, into its ticketing platform.

Billboard reports the second phase of the deal will launch in early 2017, and enable the discovery and purchase of tickets to Eventbrite shows on the Bandsintown app and website.

“This new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans”

“This new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans,” says Julia Hartz (pictured), co-founder and CEO of Eventbrite. “We’re proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concertgoers to the shows they love.”

Bandsintown already has a similar relationship with Live Nation/Ticketmaster. Live Nation CEO Michael Rapino praised the site for its contribution to Ticketmaster’s 14% growth in the second quarter of 2016, saying it “and other distribution partners [are] a key way to extend our reach and continue selling more tickets powered by Ticketmaster”.

Eventbrite, meanwhile, has an existing distribution partnership with with direct Bandsintown rival Songkick.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Eventbrite partners with the MJR Group Eventbrite and British promoter MJR have agreed a multi-year ticketing partnership, following MJR's recent Eventbrite-ticketed 50 Cent shows in...Australia
Eventbrite signs partnership with Elrow Family Eventbrite has become ticketing partner to Superstruct-owned Spanish party promoter Elrow Family
Ticketfly back online, confirms 27m accounts compr... All Ticketfly services are back to normal, with 27m accounts now known to have been compromised – albeit containing only 32% unique customer data
Eventbrite acquires Ticketea The newly formed 'Ticketea by Eventbrite' expands the US company's presence across Spain and southern Europe, building on last year's acquisition of...Ticketscript
Andrew Dreskin joins Eventbrite board The Ticketfly/TicketWeb founder, who joined Eventbrite last year as president of music, is a "great addition" to its executive team, says CEO Julia...Hartz