The Chicago-based secondary ticketer is reportedly valued by chief investor Vista Equity Partners at $1.5bn
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Consequence of Sound's "favourite ticketing site" now has its listings integrated into the influential pop-culture mag, mirroring a similar deal between StubHub and Vox
By IQ on 13 Dec 2016
Vivid Seats has been named the ‘exclusive secondary ticket partner’ of influential music and film website Consequence of Sound (CoS), integrating its event listings into CoS in a move it says will “streamline the ticket-buying process for music fans interested in attending concerts and other live events all over the country”.
The deal is the second tie-up between a media organisation and secondary ticketing site in as many months, mirroring the recently announced partnership between Vox Media (SB Nation, Eater) and StubHub.
It also sees Vivid sponsor the CoS Festival Outlook channel, and the launch of a new weekly email “highlighting the hottest tickets to buy” on Vivid Seats.
“We are excited to partner with an industry leader while providing our readers with streamlined access to the secondary market”
“Vivid Seats has long been one of our favourite ticketing sites, and we are excited to partner with an industry leader while providing our readers with streamlined access to the secondary market,” says CoS founder and CEO Alex Young (pictured). “We anticipate this partnership will allow Consequence of Sound to continue to provide benefits to our readership which no other publication provides.”
“We are very excited about partnering with a fellow Chicago company, especially a leading music publication like Consequence of Sound,” adds Vivid Seats’ director of business development, Alexia Caulk. “Our focus is to leverage our platform and create more convenient ways for fans to purchase tickets. We are excited to create compelling editorials for their readership as well.”
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