Online ticketing platform Bookitbee is now free for event promoters in the US and Canada.
Under the slogan ‘ticketing set free’, the Scottish government-backed start-up – which counts among its clients EDM festival franchise Ultra, the New York Renaissance Ball and Arizona’s Tucson Craft Beer Crawl – yesterday rolled out its new Bee Free account, which does not charge promoters for ticketing and marketing services.
All paid-for events were previously charged at 2%+75¢ per ticket in the US and 2%+95¢ in Canada. Those charges will now only apply to its premium account, which allows for custom booking fees, allocated seating, targeted marketing and the ability to sell merchandise online.
“Bookitbee is positioned as a challenger brand,” comments COO and co-founder Frank Di Mauro. “It has all the features people need, for free.
“We think this initiative is long overdue and will shake up the industry, giving event organisers more flexibility and choice.”
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