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Spotify unveils email recommendations, TM tie-up

The streaming service will put concert recommendations directly in users' inboxes, with Ticketmaster listings integrated – but Songkick says it's still very much involved

By Jon Chapple on 16 Nov 2016

Spotify concert recommendations

image © Spotify

In a surprise move, Spotify, the world’s most popular streaming service, has announced it has partnered with Ticketmaster to integrate the latter’s ticket listings into artist pages, emails and its recommended concerts feature.

In a statement, Spotify says it’s “furthering our commitment to the live space through a new partnership with Ticketmaster”.

“Ticketmaster’s global scale provides Spotify users with the most diverse options for live events and will help drive more fans to concerts,” it continues. “Working directly with the Ticketmaster team and their data feeds will simplify the purchase experience and deepen our understanding of how recommendations drive sales. By combining listening data with purchase behaviour, we’ll be able to refine our recommendations – and ultimately provide you with a sharper understanding of your fans.”

“By increasing the reach and putting recommendations directly in millions of fans’ inboxes, we think we can do much more”

Spotify has been working with rival ticketer Songkick – currently suing Ticketmaster and parent company Live Nation for alleged anti-competitive behaviour – since November, with Songkick powering Spotify’s concert recommendations.

A spokeswoman for Songkick tells IQ that won’t change, with the Spotify–Ticketmaster tie-up only applying to concerts sold via Ticketmaster. “They’re still partnering with us, and now partnering with Ticketmaster for shows ticketed through them,” she explains. “They’re also still utilising Songkick’s comprehensive database of shows for global recommendations.”

Also announced by Spotify today are plans to email concert recommendations to its listeners. “We’ve already been recommending shows to Spotify users within our app, but by increasing the reach and putting recommendations directly in millions of fans’ inboxes, we think we can do much more,” it says. “Just as before, recommendations will include artists a user follows – so keep growing your follower count for maximum reach.”


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