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The media conglomerate, the parent company of Universal Studios, is seeking to "broaden the appeal" of its IP with a live entertainment division led by Carol Nygren
By Jon Chapple on 15 Nov 2016
Multination mass media conglomerate NBC Universal has announced a major push into live entertainment with the hiring of former Disney Theatrical Group executive Carol Nygren.
Nygren (pictured), who as senior vice-president of licensed live family entertainment was instrumental in turning Disney Live! and Disney on Ice into internationally renowned live entertainment franchises, will become NBC Universal’s vice-president of worldwide live entertainment, reporting to president of brand development Vince Klaseus.
“As we look into new avenues to strengthen the reach and broaden the appeal of our intellectual property, we’re thrilled to welcome Carol,” comments Klaseus. “She brings more than 20 years of expertise in the live entertainment arena, specialising in family-focused events, and has a proven track record of creating effective strategies that engage fans of all ages and underscore brand loyalty though live, immersive experiences.
“As we look ahead to 2017, we’ll be announcing several new partnerships within the live entertainment space.”
“As we look ahead to 2017, we’ll be announcing several new partnerships within the live entertainment space”
“NBC Universal’s expansive portfolio presents tremendous opportunity for growth, new partnerships and innovative live experiences around the world,” adds Nygren. “I’m excited to join the team as the live entertainment landscape continues to evolve and become a crucial touchstone for brand engagement and memorable family experiences.”
Nygren most recently served at Fathom Events, where she led programming of alternative content for US cinemas, and was previously managing director of Live Event Management, where she worked on Christian events for women and teenagers.
NBC Universal counts among its divisions NBC Broadcasting and Universal Studios, whose film franchises include Despicable Me (and spin-off Minions), Jurassic Park and ET the Extra-Terrestrial. Universal Studios’ former sister company, Universal Music Group, is now owned by French multinational Vivendi.
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