Sign up for IQ Index
The latest industry news to your inbox.
After 5,000 EDM fans attend the Made Event's debut Electric Zoo: Countdown Shanghai, the promoter promises a "bigger version" in 2017
By IQ on 16 Nov 2016
Electric Zoo: Countdown Shanghai, the first iteration of the electronic dance music (EDM) festival in mainland Asia, has been hailed as a success by promoter Made Event after selling out in its maiden year.
The festival, which joins the flagship event in New York and spin-offs in Mexico and Japan, took place last Saturday (12 November) at Shanghai’s Expo Park (pictured) and was headlined by Sander van Doorn, Dada Life and Oshi.
After selling out its entire allocation of 5,000 tickets, SFX-owned Made’s director of marketing, Michael Julian, says the festival will return bigger and better in 2017.
“Local fans have really inspired us with their endless energy, big warm smiles and groovy dance moves. We can’t wait to return and produce a bigger version of our festival next year”
“We are very humbled that the very first Electric Zoo show in Shanghai has sold out,” he comments. “Local fans have really inspired us with their endless energy, big warm smiles and groovy dance moves. We can’t wait to return and produce a bigger version of our festival next year.”
Electric Zoo New York, on Randall’s Island, posted its highest audience figures since 2013 this year, despite ongoing financial problems for parent company SFX Entertainment.
China has the potential to be a huge growth area for Western promoters: A Nielsen study found in February wealthy Chinese are more willing to spend on live music than the average American.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.