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.art, TLD for “world’s creative community”, launches

The domain "goes way beyond the visual arts to embrace performance, decorative arts, applied arts, literature, film, music, education [and] collectables"

By IQ on 28 Nov 2016

Bolshoi Theatre, Moscow, .art domain

Moscow's Bolshoi Theatre, a .art early adopter


image © President of Russia

With seemingly no end in sight to the dispute over the ownership of .music, London-based UK Creative Ideas (UKCI) has launched an an alternative domain name for the arts and cultural sector: .art.

Describes as a top-level domain (TLD) for the “world’s creative community in all its diverse forms”, .art’s early adopters largely consist of art galleries and museums, including Paris’s Centre Pompidou, Tate in London and the Guggenheim Museum in New York, although UKCI says .art “goes way beyond the visual arts to embrace performance, decorative arts, applied arts, literature, film, music, education, collectables, and could even take in cookery and sport”.

“Our mission is to preserve the cultural legacy of the global art world,” says .art founder Ulvi Kasimov. “We are honoured that so many respected institutions from all over the world share our vision and conviction that .art will transform the arts community’s relationship with the internet and help protect their brand’s heritage online.”

.art domain names will be available to register from February 2017.

Similar TLDs include Accent Media’s .tickets and Rightside’s .band.

 


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