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Alda Germany announces first event

The mystery festival, taking place from 24 to 27 August at the 150,000-cap. Nürburgring, is the first by the new Alda Germany JV with CTS Eventim

By IQ on 02 Nov 2016

The Flying Dutch, Amsterdam, Alda Events

Alda's The Flying Dutch in Amsterdam


image © Alda Events

Netherlands-based promoter Alda Events, which recently launched a German joint venture with CTS Eventim, headquartered in Hamburg, has announced its first event in Germany: a festival at the Nürburgring racetrack.

Although no details bar the dates (24–27 August) have yet been announced, Alda promises the festival will “change your view on music festival reality forever”. It also, in a cryptic press release, asks, “Are you ready to expand your mind to newer Horizons?”, indicating that may be the name of the festival (note the capital “H”).

“Are you ready to expand your mind to newer Horizons?”

Alda, known for festivals including A Day at the Park, Electronic Family and Amsterdam Music Festival, as well as concert tours by leading Dutch DJs, separated from former parent company SFX Entertainment in August.

The 150,000-capacity Nürburgring is the former home of Rock am Ring. It was also originally intended to host DEAG’s Grüne Hölle Rock festival, which became Rock im Revier when it moved to Arena auf Schalke after a falling out with the track’s operator, Capricorn Nürburgring GmbH (CNG). DEAG is seeking €5 million in damages from CNG.

 


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