Rhea Taylor is tasked with bringing in new musical talent, while Georgia Donnelly will further…
Sign up for IQ Index
The latest industry news to your inbox.
Electronic music festival franchise Piknic Électronik and Red Bull Canada will make use of Vendini's ticketing solution for future events
By IQ on 06 Oct 2016
Ticketing and event marketing company Vendini has bulked up its fledgling live music division with two new partners: Red Bull Canada Ltd and Piknic Électronik.
Piknic Électronik, a Montreal music festival which has expanded to include events in Dubai, Melbourne and Chilean capital Santiago, and Red Bull Canada join other recently signed-up clients including San Francisco nightclubs Love + Propaganda and Audio and Chicago blues club Buddy Guy’s Legends.
“We partnered with Vendini because we wanted to make it easier for people to see who’s playing and to buy tickets,” explains Anthony Moser, Buddy Guy’s Legends’ director of online sales and social media. “We had relied mainly on door sales, and Vendini helped improve our advance ticketing numbers.”
“The growth we have seen is exciting, but it is just the beginning for us”
Commenting on the new deal, Vendini’s vice-president of live music, Mark Meyerson, says: “Since forming the music business unit we have been able to use the amazing platform and infrastructure Vendini has built over the last 15 years to hyperfocus on live music. Vendini will continue to innovate the entire process – from discovery to ticket purchase, event entry and customer interactions at the event and even after. Add that to a dedicated team just for the music industry that is experienced with live venues, promoters and festivals, and you have the reason so many new members have switched to Vendini.
“The growth we have seen is exciting, but it is just the beginning for us. We’re doing the work every day to build for the future.”
San Francisco-based Vendini announced last month it had topped US$2 billion in total sales.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.