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Jeff Kreinik, Ticketfly's former head of festivals, is tasked with growing the P2P event marketing firm's presence in North America
By IQ on 25 Oct 2016
StreetTeam has poached Ticketfly’s Jeff Kreinik to head up an expansion into North America.
Kreinek, formerly head of festivals at the Pandora-owned primary ticket agency, will focus on growing the company’s presence in the US and Canada as its new vice-president of live entertainment for North America.
StreetTeam, a peer-to-peer (P2P) live event marketing platform which earlier this month secured US$10 million in funding from Universal Music Group and other investors, has sold more than 200,000 tickets since its formation in March this year. Its business model is based on rewarding ‘advocates’ – people who sell its clients’ tickets and products to their friends – with prizes including free tickets, VIP access and the opportunity to meet performers.
“Peer-to-peer is a great sales channel but many events still struggle to sell enough tickets, so there’s a real need for software that can drive peer-to-peer sales at scale. StreetTeam makes that quick and easy”
It has more than 60 festival clients, including Bonnaroo, Voodoo, Bestival, Reading Festival, Life Is Beautiful and Electric Zoo, through agreements with promoters such as ID&T/SFX Entertainment and Live Nation.
“I’m delighted to join StreetTeam and return to my roots in marketing,” said Kreinik, who prior to joining Ticketfly served spells at Front Gate Tickets and New Orleans-based promoter Huka Entertainment. “Peer-to-peer is a great sales channel but many events still struggle to sell enough tickets, so there’s a real need for software that can drive peer-to-peer sales at scale. StreetTeam makes that quick and easy, so I’m proud to help hasten its adoption across the US and Canada.”
StreetTeam co-founder Liam Negus-Fancey adds: “We’re excited to welcome Jeff on board and to strengthen our commitment to the live entertainment sector in North America. Jeff has an exceptional track record and his experience growing successful companies such as TicketFly makes him a powerful addition to our team.”
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