fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

StubHub launches first Apple TV ticketing app

The app, designed for the fourth-gen Apple TV, will be "less transactional and more emotional" than StubHub's other mobile apps, encouraging users to "get up and get out"

By IQ on 03 Oct 2016

StubHub Apple TV app

StubHub running on an Apple TV device (bottom right)


The tech wizards of StubHub are at it again: Just over four months after creating the world’s first concert-recommending chatbot, the secondary ticketing site today unveiled the first ticketing app for Apple TV.

“We know that most people will be interacting with our app from their couch, as they’re looking for something to do,” comments StubHub’s director of mobile product, Marcus Shelksohn, “so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out.

“We kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out”

“The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery, and the result is an engaging look and feel that maximises event imagery and seat maps and is highly intuitive to navigate.”

Like the Skype chatbot, the Apple TV app will focus on event discovery – “less transactional and more emotional”, says StubHub – and builds on the eBay-owned company’s goal to be “everywhere there customers are, across multiple screens via multiple devices”.

It is designed for the fourth generation of Apple’s digital media player, launched last October, and is so far only available in the US.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.