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Live biz drives massive year for music in NZ

The New Zealand live sector grew 54% in 2015, contributing $484m to the economy and accounting for 83% of growth in the music industry as a whole

By Jon Chapple on 25 Oct 2016

Faith No More, Westfest 2015, Auckland, New Zealand, Sarah (108124882@N04)

Faith No More perform at Westfest in Auckland in March 2015


image © Sarah (108124882@N04) on Flickr

Live music was responsible for 83% of all growth in the New Zealand music industry in 2015, and provided almost all of its new music jobs, in a huge year for the country’s concert and festival sectors, new data reveals.

According to PricewaterhouseCoopers (PwC)’s just-released Economic contribution of the New Zealand music industry 2015 report, commissioned by Recorded Music NZ, APRA AMCOS and the NZ Music Commission, the music industry contributed NZ$484 million (US$346.7m) to the New Zealand (NZ) economy in 2015.

Of that, $157.8m (roughly a third) came from the live market, which increased sales by a massive 54% compared to 2014’s total of $102.2m, driven primarily “by a number of international heritage acts” – Elton John, Simply Red, Eagles, Billy Idol, Faith No More, Judas Priest and Fleetwood Mac among them – “touring NZ in 2015”, says Recorded Music NZ, as illustrated in the below graph by PwC:

PwC NZ 2016 live performance graph
In addition to its direct economic impact, PwC found the live music sector accounted for “almost all of the industry’s annual growth in direct employment” last year – a far “greater share of the sector’s direct and total employment than of its GDP impact” – noting (somewhat obviously) that “this suggests that it is more labour-intensive and lower in labour productivity than other parts of the sector”.

This is illustrated in another infographic, courtesy of Recorded Music NZ, below:

PwC NZ 2016 employment infographic
And it was good news for the recorded sector too: with the growth of streaming, which is “now the top source of revenue for record companies and recording artists”, 2015 saw the the first annual increase in “retail music” (combined physical and digital) for 15 years.

 


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