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ESL signs up another music biz partner

See Tickets parent Vivendi will co-promote with the Electronic Sports League a new esports championship in France, broadcast on its Canal Group TV stations

By IQ on 11 Oct 2016

Team Vitality, Riot Games, Red Bull, Vivendi/ESL deal

Team Vitality meet their adoring public

image © Riot Games

Vivendi, the parent company of See Tickets, Digitick and Universal Music Group (UMG), has announced a strategic partnership with the world’s largest esports promoter, ESL, that will see the two companies launch a new national esports league.

The new competition, based on the existing ESL Championnat National, will be broadcast on Vivendi’s Canal Group channels.

Canal Group – which already sponsors Team Vitality, a French esports team which competes in games such as League of Legends, Call of Duty and Halo – will also join forces with ESL to co-promote esports throughout France with “important support” from UMG, video-streaming site Dailymotion and its “activities in live events, such as [1,996-cap. Paris venue] L’Olympia and Digitick”.

Canal Group will also join forces with ESL to co-promote esports throughout France with “important support” from … Digitick and the Olympia

The move comes just after a month after ESL signed a similar partnership with promotion and venues giant AEG that gives the league access to more than 120 of AEG’s facilities, including The O2 in London, Barclays Center in New York and the Oracle Arena in California, for esports events.

Global revenues from esports – or competitive video-gaming – are expected to reach US$1.1 billion by 2019.


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