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Desktop still king for concert ticket sales

A new report from Dash Two reveals that despite growth in mobile ticketing, "music ticket sales are still occurring more strongly on desktop"

By IQ on 03 Oct 2016

Ticketmaster website on desktop/laptop, DCFolio.com

image © DCFolio.com/Bear

Despite strong global growth in the mobile ticketing market, most consumers still prefer to buy their concert tickets on personal computers, new research suggests.

Analysing data from its Flyt URL-shortener, media-buying firm Dash Two found while 75% of clicks on ads for live events in the US come from mobile devices, 64% of the actual buying is done on desktop.

In its Save the Date report, which tracked sales primarily from Live Nation-owned ticket outlets, including Ticketmaster, TicketWeb and resale site TicketsNow, Dash Two concluded that “music ticket sales are still occurring more strongly on desktop, while discovery seems to be happening more on mobile”.

It also discovered (see infographic below) that while ticket sales occur throughout the week, the peak days are Thursday, Friday and Saturday.

Dash Two Save the Date infographic

 


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