Seatwave now in 14 markets with Nordic expansion

Ticketmaster-owned secondary ticketing platform Seatwave has entered the Nordic countries with the launch of local sites for Sweden and Finland.

The latest expansion means Seatwave is established in 14 countries globally. Ticketmaster as a whole now has a secondary-market presence in 16 markets, including Ticketmaster Resale in Australia, Get Me In! in the UK and TM+ and TicketsNow in North America in addition to Seatwave.

Mark Yovich (pictured), president of Ticketmaster International, comments: “As the demand for resale tickets grows globally, the launch of Seatwave in Finland and Sweden enables us to provide more fans with the safest and most secure resale platform available.”

“As the demand for resale tickets grows globally, the launch of Seatwave in Finland and Sweden enables us to provide more fans with the safest and most secure resale platform available”

While above-face-value ticket sale is legal in both markets, don’t expect to see Seatwave in other Scandinavian countries any time soon: According to the International Ticketing Yearbook 2016, touting for profit is prohibited in both Denmark and Norway.

Ticketmaster/Live Nation is currently doing good business from its secondary ticketing platforms. In the second quarter of 2016 (Q2), ticket resale delivered growth of over 20% for the ninth consecutive quarter to over $300 million – up 49% on this time last year – following on from Q1, when it grew 43%, contributing to Ticketmaster’s biggest-ever month in February.

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