MaMA gears up for 2017 festival and convention

French industry staple MaMA Festival & Convention returns for its seventh edition next month, bringing 120 artist showcases and 50 panels to venues across Paris from 12 to 14 October.

Headlining the festival component, which takes place across 12 venues, including the Divan du Monde (500-cap.), Boule Noire (200-cap.) and Machine du Moulin Rouge (800-cap.), are veteran French singer Christophe (pictured), Congolese-French rapper Youssoupha and reggae/hip-hop artist Biga Ranx, with international acts such as Shannon Wright (US), Otis Stacks (US), Jesse Mac Cormack (Canada), Pauw (Netherlands), Mt Wolf (UK) and Wall of Death (US) also on the bill.

The convention programme will take place at the Trianon, the FGO-Barbara and the recently reopened Élysée Montmartre venue. Panel topics include festival marketing, festival safety, festival branding, ‘music in the city’, gender equality in music, a ‘solutions for live’ pitch session and ‘France vs the UK: the changing face of agencies’, while among the speakers are Alison Wenham of the Worldwide Independent Network, BVMI’s Florian Drücke and Charles Caldas, CEO of digital rights agency Merlin.

A total of 4,625 delegates from 58 countries attended MaMA 2015. A full line-up for the 2016 festival is pictured below:

Three-day delegate passes are still available for €140.

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