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Live Nation begins selling tickets on Snapchat
Ads for Ariana Grande's 2017 Dangerous Woman tour, which include a link to a Ticketmaster check-out page, appeared on the video-sharing app last weekend
By IQ on 27 Sep 2016
Grande at the 2015 American Music Awards in Los Angeles
image © Disney–ABC Television Group
Building on the existing partnership between the two brands, Live Nation has begun selling concert tickets on Snapchat in the US.
As discovered by Digiday, Live Nation – which in July signed a deal to package footage from four of its European festivals as ‘Live Stories’ on the social video-sharing app, which has over 150 million active users – over the weekend launched a Snapchat ad campaign for Grande’s upcoming North American Dangerous Woman tour.
The adverts, which appear for users browsing Snapchat’s sponsored Discover channel, link to a Ticketmaster page to buy tickets for the Little Mix-supported tour, which begins on 2 February at the 18,422-cap. Talking Stick Resort Arena in Phoenix, Arizona.
IQ reported in May that movie ticketing platform Fandango was, similarly, selling tickets for superhero blockbuster X-Men: Apocalypse within the app. AEG Live also has a multi-year agreement with Snapchat to promote its festivals, although it has yet to introduce in-app ticket sales.
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